COMM 3700 - Audience Response to Entertainment Media

3 hours

Prerequisites: COMM 2700. This course offers an overview of theories and research related to the consumption and appeal of media entertainment. The goal of this course is to help students understand why people seek out media entertainment, and how they respond to this entertainment fare. At the end of this course, students should understand the motivations behind entertainment media consumption, substantive differences between entertainment genres, processes that govern our cognitive, affective, and behavioral responses to entertainment media, and the short- and long-term consequences of our entertainment media.