COMM 2700 - Introduction to Media Effects Research and Theory

3 hours

This course will provide a history of media research, the debates surrounding media effects research, and discuss the contemporary theories that aim to explain the effect of media content on individuals’ thoughts, feelings, and behaviors. The aim of this course is to provide students with an understanding of the psychology behind media effects, comprehend how media are studied and analyzed, and recognize some of the unanswered questions related to media effects.