2017-2018 Catalog 
    
    Jun 18, 2019  
2017-2018 Catalog [ARCHIVED CATALOG]

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BUSP 3110 - Principles of Marketing

3 hours
This course provides an introduction to the basic principles of marketing. Topics covered include: marketing research, customer relations, brand management, the role of emerging technologies, and marketing plans.When Offered: Fall & Spring Yearly



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