Marketing, BS

Specific General Education Requirement for this Major

All courses must be completed with a grade of C- or better to be applied towards graduation requirements. 

• MATH 1113 - Precalculus

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• Select one of the following courses:

• ECON 1000 - Fundamentals of Economics
• ECON 1100 - Principles of Economics

Lower Divison Required Courses (15 hours)

• ACCT 2101 - Principles of Accounting I
• FINC 2100 - Fundamentals of Finance

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• MATH 2000 - Elementary Statistics or
• COMM 2010 - Social Statistics

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• MNGT 2100 - Fundamentals of Management
• MRKT 2100 - Fundamentals of Marketing

Upper Division Required Courses (21 hours)

• Select two courses from BUSP courses numbered 4000-4999 6 hours
• MRKT 3000 - Consumer Behavior
• MRKT 3100 - Advertising and Promotion
• MRKT 3400 - Digital Marketing
• PBPL 3010 - Ethics in Business and Public Policy
• Select one course from PBPL courses numbered 3200-3299 3 hours

Electives in the Major (9 hours)

• CRWT 2601 - Creative Writing across the Genres
• CRWT 3507 - Developments in Prose
• COMM 2810M - Introduction to Media Literacy
• MNGT 3100 - Entrpreneurship
• MNGT 4120 - Project Management
• Select any MRKT course(s) numbered 3000-4999 not previously taken