Marketing, BS

Specific General Education Requirement for this Major

The following course must be completed with a grade of “C-” or better to be applied towards graduation requirements.

• MATH 1113 - Precalculus 3 hours

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• Select one of the following courses:

• ECON 1000 - Fundamentals of Economics 3 hours
• ECON 1100 - Principles of Economics 3 hours
• ECON 2110 - Principles of Microeconomics 3 hours
• ECON 2120 - Principles of Macroeconomics 3 hours

Lower Divison Required Courses (15 hours)

• ACCT 2101 - Principles of Accounting I 3 hours
• FINC 2100 - Fundamentals of Finance 3 hours

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• MATH 2000 - Elementary Statistics 3 hours or
• COMM 2010 - Social Statistics 3 hours

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• MNGT 2100 - Fundamentals of Management 3 hours
• MRKT 2100 - Fundamentals of Marketing 3 hours

Upper Division Required Courses (21 hours)

• Select two courses from BUSP courses numbered 4000-4999 6 hours
• MRKT 3000 - Consumer Behavior 3 hours
• MRKT 3100 - Advertising and Promotion 3 hours
• MRKT 3400 - Digital Marketing 3 hours
• PBPL 3010 - Ethics in Business and Public Policy 3 hours
• Select one course from PBPL courses numbered 3200-3299 3 hours

Electives in the Major (9 hours)

• CRWT 2601 - Creative Writing across the Genres 3 hours
• CRWT 3507 - Developments in Prose 3 hours
• COMM 2810M - Introduction to Media Literacy 3 hours
• MNGT 3100 - Entrpreneurship 3 hours
• MNGT 4120 - Project Management 3 hours
• Select any MRKT course(s) numbered 3000-4999 not previously taken