2021-2022 Undergraduate Catalog

Nov 22, 2024

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2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing, BS

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(Click here to view the Business and Public Policy website)

In addition to the program requirements listed below, there are additional college-wide graduation requirements for all students.

Click here to view First Year Foundations requirements..

General Education Core (37 hours)

see requirements

Specific General Education Requirement for this Major

The following course must be completed with a grade of “C-” or better to be applied towards graduation requirements.

MATH 1113 - Precalculus 3 hours

Courses Related to Program of Study (51 hours)

All courses must be completed with a grade of “C-” or better to be applied towards graduation requirements.

Lower Divison Required Courses (15 hours)

ACCT 2101 - Principles of Accounting I 3 hours
ACCT 2102 - Principles of Accounting II 3 hours
ECON 2110 - Principles of Microeconomics S 3 hours
ECON 2120 - Principles of Macroeconomics S 3 hours
MATH 2000 - Elementary Statistics I 3 hours

Upper Division Required Courses (33 hours)

BUSP 3150 - Business Law 3 hours
FINC 3020 - Principles of Finance 3 hours
PBPL 3010 - Ethics in Business and Public Policy 3 hours
PBPL 3200 - Introduction to Public Policy 3 hours
MNGT 3101 - Principles of Management 3 hours
MRKT 3000 - Consumer Behavior 3 hours
MRKT 3100 - Advertising and Promotion 3 hours
MRKT 3110 - Principles of Marketing 3 hours
MRKT 3200 - Marketing Management 3 hours
MRKT 3300 - Marketing Research and Analysis 3 hours
MRKT 4990 - Strategic Marketing Capstone 3 hours

Electives in the Major (3 hours)

Choose one (1) of the following:

MNGT 3100 - Entrpreneurship 3 hours
MNGT 4120 - Project Management 3 hours
MRKT 3400 - Digital Marketing 3 hours
MRKT 3500 - Brand Management 3 hours
MRKT 4996 - Special Topics in Marketing 3 hours

General Electives (32 hours)

Total Hours for Graduation: 120