Marketing, BS

Specific General Education Requirement for this Major

The following course must be completed with a grade of “C-” or better to be applied towards graduation requirements.

• MATH 1113 - Precalculus 3 hours

Lower Divison Required Courses (15 hours)

• ACCT 2101 - Principles of Accounting I 3 hours
• ACCT 2102 - Principles of Accounting II 3 hours
• ECON 2110 - Principles of Microeconomics S 3 hours
• ECON 2120 - Principles of Macroeconomics S 3 hours
• MATH 2000 - Elementary Statistics I 3 hours

Upper Division Required Courses (33 hours)

• PBPL 3010 - Ethics in Business and Public Policy 3 hours
• MNGT 3101 - Principles of Management 3 hours
• MRKT 3110 - Principles of Marketing 3 hours
• FINC 3020 - Principles of Finance 3 hours
• BUSP 3150 - Business Law 3 hours
• PBPL 3200 - Introduction to Public Policy 3 hours
• MRKT 3000 - Consumer Behavior 3 hours
• MRKT 3100 - Advertising and Promotion 3 hours
• MRKT 3200 - Marketing Management 3 hours
• MRKT 3300 - Marketing Research and Analysis 3 hours
• MRKT 4990 - Strategic Marketing Capstone 3 hours

Electives in the Major (3)

Choose one (1) of the following:

• MRKT 3400 - Digital Marketing 3 hours
• MRKT 3500 - Brand Management 3 hours
• MNGT 3100 - Entrpreneurship 3 hours
• MNGT 4120 - Project Management 3 hours
• MRKT 4996 - Special Topics in Marketing 3 hours