2021-2022 Undergraduate Catalog 
    
    Mar 29, 2024  
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

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MRKT 3100 - Advertising and Promotion

3 hours
The principles of advertising and promotion are covered in this course from a business-planning framework. The course examines the advertising component of a marketing campaign through the lens of a marketing-advertising construct. The course discusses the targeted advertising and promotion efforts considering media planning, selection, purchase and the creative requirements for successful campaigns in each medium.



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