2021-2022 Undergraduate Catalog 
    
    Mar 29, 2024  
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

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COMM 4940M - Public Relations and Media Campaigns

3 hours
Prerequisites: A grade of a “C-” or better in  COMM 2050 .
This course will expose students to an alternative career choice to journalism: public relations. Students will be introduced to the principles and practices of public relations professionals, including developing strategic communication campaigns. Issues of new media and public relations will also be examined. Among other class projects, students will be expected to work with a local business or organization to design a press kit and implement a communication campaign aimed at raising that client’s profile.



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