2021-2022 Undergraduate Catalog 
    
    Mar 28, 2024  
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

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COMM 3700M - Audience Response to Entertainment Media

3 hours
Prerequisites: A grade of a “C-” or better in  COMM 2050 .
This course offers an overview of theories and research related to the consumption and appeal of media entertainment. The goal of this course is to help students understand why people seek out media entertainment, and how they respond to this entertainment fare. At the end of this course, students should understand the motivations behind entertainment media consumption, substantive differences between entertainment genres, processes that govern our cognitive, affective, and behavioral responses to entertainment media, and the short- and long-term consequences of our entertainment media.



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